SEO tab
The first field in the Yoast SEO metabox is Focus keyphrase. This is the phrase which you want Google to focus on when ranking your page. Select the question mark icon to visit the Yoast website to learn more information on how to pick the best keyphrase.
Below the Focus keyphrase are five sections:
- Google preview
- SEO analysis
- Add related keyphrase
- Cornerstone content
- Advanced
Select the down arrow to open up each area.
Google preview
The Google preview area displays a snapshot on how a particular page will display in Google search results. It can preview versions for both mobile and desktop. Selecting the Edit snippet button allows you to customize what content goes in the listing display, plus it provides a live preview as well.
SEO analysis
This area will provide feedback for your Page or Post. Follow the links to get detailed information on how to improve any flagged item.
Add related keyphrase
This is a Yoast SEO Premium option and is not supported at this time.
Cornerstone content
Yoast SEO states:
Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
Follow the link provided in that area for a full page of explanation.
Advanced
This area can be left alone except for the Canonical URL. If you are copying and pasting a story from another website, that website needs credit for its original content. One of the ways to do that is by adding the URL of the original story into this field.
